Hotel and hospitality industry viewing the pandemic from an optimistic angle.

We are in the first half of a world-wide challenge to humanity that no one has ever experienced. The knee-jerk reaction for most executives in these uncertain times is to conserve resources. It is an established “do nothing” strategy that is halting progress and innovation. On the other hand, several properties have "armed themselves with knowledge and a plan" and are viewing this dramatic shift in the industry as an opportunity to improve.